Tony McChrystal
As Director of ReputationDefender EMEA, Tony McChrystal has helped the world’s leading online reputation management company to develop new products and identify new markets across Europe.
Online Reputation Management
This blog will delve deeper into various aspects of reputation management, including crisis management and public relations, taking a closer look at what online reputation management is and why it is so important for both people and businesses to take a proactive approach to managing their online reputation. It will also share tips on how to influence Google Autocomplete and help drive positive search results up the search engine rankings.
Reputation management is particularly important for businesses. This blog will outline how reputation fits into the customer journey, sharing tips to help brands boost their online reputation with Google Business Profile and exploring common online reputation management mistakes.
ReputationDefender
Having joined ReputationDefender’s original UK management team in 2011 at the beginning of what proved to be a period of significant period of growth for the company, Tony McChrystal has made a substantial contribution to the success of the EMEA business. ReputationDefender, which was founded in 2006, became part of Norton in 2021.
Operating with the ethos that everyone and every business deserves the right to be portrayed accurately and fairly online, ReputationDefender has pioneered the online reputation management arena as the first business in the space and continues to lead the field to this day. The company now forms part of NortonLifeLock Inc., a publicly-traded cyber safety company that supports 80 million users globally.
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Impact of ORM
When someone publishes defamatory material about a person or business online, the impact can be catastrophic. This blog will explore various tactics to help victims ensure embarrassing photos or negative stories about them are removed from the internet – or pushed so far down the search engine rankings that no one can find them.
Project the Right Image
Bury Negative or Misleading Search Results
Remove Sensitive Personal Information
Control What Customers Find Online
Be Found by Local Customers
Curate Your Search Results
Background
As director of ReputationDefender EMEA, Tony McChrystal works closely with family offices, global organisations, Fortune 500 companies and high-profile individuals from all over the world. In addition to being a specialist in reputation management, he also has training in public relations and crisis management, with extensive experience of working with clients who find themselves at the eye of the storm, helping them to implement effective solutions to mitigate the impact.
Tony McChrystal is also passionate about long-term planning to prevent such crises arising in the first place and putting in place clear action plans to follow should the unexpected occur.
ReputationDefender: the original and the best
We pioneered the online reputation management space, and we continue to lead the field
Mission
We believe that everyone has the right to be empowered online—whether that means controlling the spread of your personal information or the way you are portrayed to others.
Values
ReputationDefender was founded to provide online reputation and digital privacy solutions for individuals and businesses. We were the first business in the space and remain the industry leader.
Support
Supported by top venture capital firms in our early days, ReputationDefender is now part of NortonLifeLock, a publicly traded cyber safety company with 80 million users worldwide.
Blog & Resources
Boosting Your Online Reputation With Google Business
As Director of ReputationDefender EMEA, Tony McChrystal leads the Europe, Middle East and Africa branch of the world’s largest and most prominent company in the online reputation management and privacy sector. This article will look at Google Business, identifying...
How Does Reputation Fit Into the Customer Journey?
ReputationDefender EMEA Director Tony McChrystal is a specialist in online reputation management, public relations, digital privacy and crisis management. This article will explore the different ways that brands can leverage their online reputation to earn trust at...
Why Reputation Management Is Important for Businesses
Tony McChrystal is the Director of ReputationDefender EMEA, heading up the Europe, Middle East and Africa division of the world’s leading online reputation management company. This article will highlight the importance of businesses taking a proactive approach to...
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