Tony McChrystal

As Director of ReputationDefender EMEA, Tony McChrystal has helped the world’s leading online reputation management company to develop new products and identify new markets across Europe.

Online Reputation Management

This blog will delve deeper into various aspects of reputation management, including crisis management and public relations, taking a closer look at what online reputation management is and why it is so important for both people and businesses to take a proactive approach to managing their online reputation. It will also share tips on how to influence Google Autocomplete and help drive positive search results up the search engine rankings.

Reputation management is particularly important for businesses. This blog will outline how reputation fits into the customer journey, sharing tips to help brands boost their online reputation with Google Business Profile and exploring common online reputation management mistakes.

Tony McChrystal

 ReputationDefender

Having joined ReputationDefender’s original UK management team in 2011 at the beginning of what proved to be a period of significant period of growth for the company, Tony McChrystal has made a substantial contribution to the success of the EMEA business. ReputationDefender, which was founded in 2006, became part of Norton in 2021.

Operating with the ethos that everyone and every business deserves the right to be portrayed accurately and fairly online, ReputationDefender has pioneered the online reputation management arena as the first business in the space and continues to lead the field to this day. The company now forms part of  NortonLifeLock Inc., a publicly-traded cyber safety company that supports 80 million users globally.

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Tony McChrystal

Impact of ORM

When someone publishes defamatory material about a person or business online, the impact can be catastrophic. This blog will explore various tactics to help victims ensure embarrassing photos or negative stories about them are removed from the internet – or pushed so far down the search engine rankings that no one can find them.

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Project the Right Image

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Bury Negative or Misleading Search Results

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Remove Sensitive Personal Information

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Control What Customers Find Online

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Be Found by Local Customers

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Curate Your Search Results

Tony McChrystal
Tony McChrystal

Background

As director of ReputationDefender EMEA, Tony McChrystal works closely with family offices, global organisations, Fortune 500 companies and high-profile individuals from all over the world. In addition to being a specialist in reputation management, he also has training in public relations and crisis management, with extensive experience of working with clients who find themselves at the eye of the storm, helping them to implement effective solutions to mitigate the impact.

Tony McChrystal is also passionate about long-term planning to prevent such crises arising in the first place and putting in place clear action plans to follow should the unexpected occur.

ReputationDefender: the original and the best

We pioneered the online reputation management space, and we continue to lead the field

Mission

We believe that everyone has the right to be empowered online—whether that means controlling the spread of your personal information or the way you are portrayed to others.

Values

ReputationDefender was founded to provide online reputation and digital privacy solutions for individuals and businesses. We were the first business in the space and remain the industry leader.

Support

Supported by top venture capital firms in our early days, ReputationDefender is now part of NortonLifeLock, a publicly traded cyber safety company with 80 million users worldwide.

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