About

ReputationDefender UK

Tony McChrystal joined ReputationDefender in 2011 as a member of the original UK Management team. Joining the company at the beginning of what proved to be a period of significant growth, he contributed extensively to the success of the EMEA team, which he continues to manage as director today.

The oldest company in the online reputation management space, ReputationDefender forms part of the Norton group of companies today. With headquarters in Tempe, Arizona, and offices in Silicon Valley and the United Kingdom, the company serves customers in more than 100 countries worldwide.

As director of ReputationDefender EMEA, Tony McChrystal works with high-profile individuals, family offices, Fortune 500 companies and multinational organisations, helping them to manage their online reputations. He places an emphasis on long-term planning and taking a proactive approach to reputation management, placing clients in a stronger position should the unexpected happen and potentially preventing reputational crises from arising in the first place.

Tony McChrystal

Our Mission

To date, ReputationDefender has served tens of thousands of online reputation clients, as well as 300,000 privacy customers. The company has been recognised with a variety of coveted industry awards for its commitment to excellence, innovation and customer service, including awards from the World Economic Forum and American Business Awards.

Anyone who has discovered negative content about themselves or their business online will realise all too well the damage it can cause, from impacting job prospects to triggering a slump in sales. No matter the situation ReputationDefender has the solution, helping clients to create a positive first impression when people search for them online – pushing up the good, pushing down the bad and building resilience for tomorrow. ReputationDefender also helps clients to protect their privacy, shielding sensitive information, performing ongoing scans, reporting privacy threats and ensuring automatic removals across all sites.

Online Reputation
Management

In his role as director of Reputation Defender EMEA, Tony McChrystal works closely with clients who find themselves in the eye of the storm, leveraging the latest industry trends and technologies to help mitigate damage, protecting and enhancing each client’s reputation to reflect them in the best possible light.

An expert in reputation management, Tony McChrystal has also trained in crisis management and traditional PR, and he has extensive experience of deploying immediate strategic solutions using unique and innovative approaches.

Tony McChrystal

NortonLifeLock Inc.

Tony McChrystal

ReputationDefender is now part of the NortonLifeLock Inc. family, a global leader in consumer cyber safety that has pioneered the cybersecurity and identity theft protection industry over the last four decades and is trusted by millions of users in over 150 countries today.