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Boosting Your Online Reputation With Google Business

As Director of ReputationDefender EMEA, Tony McChrystal leads the Europe, Middle East and Africa branch of the world’s largest and most prominent company in the online reputation management and privacy sector. This article will look at Google Business, identifying...

How Does Reputation Fit Into the Customer Journey?

ReputationDefender EMEA Director Tony McChrystal is a specialist in online reputation management, public relations, digital privacy and crisis management. This article will explore the different ways that brands can leverage their online reputation to earn trust at...
Tony McChrystal

Why Reputation Management Is Important for Businesses

Tony McChrystal is the Director of ReputationDefender EMEA, heading up the Europe, Middle East and Africa division of the world’s leading online reputation management company. This article will highlight the importance of businesses taking a proactive approach to...
Tony McChrystal

How to Influence Google Autocomplete

ReputationDefender EMEA Director Tony McChrystal has a wealth of experience in digital privacy, online reputation management, crisis management and public relations. This article will look at Google’s autocomplete feature, exploring different tactics to influence it...
Tony McChrystal

Why Online Reputation Matters

As the Director of ReputationDefender EMEA, Tony McChrystal draws on a wealth of experience of online reputation management, digital privacy, public relations and crisis management. This article will examine the various different ways that information published online...
Tony McChrystal

What Is Online Reputation Management and Why Is It Important?

Tony McChrystal is the Director of ReputationDefender EMEA, the forerunning company in the field of online privacy and reputation management. This article will look at why it is so important for people and businesses to protect their online reputations. The attached...

Is all Publicity good Publicity ?

More often than not, negative publicity is followed by a down turn, whether that be in revenue or business relationships. The most recent example that I can think of is the “Donald Trump Vs Toyota” saga. Within five minutes of President-elect Trump tweeting the below,...

Rich Kids of Instagram

I often come across similar articles such as, “The Rich Kids of Instagram” or “The Snap Chat Elite” and when I’m skimming over the content a number of thoughts run through my head, some of which I won’t share with you. But there is always one particular recurring...

Is it time to start thinking of Twitter as a Search Engine?

  Recently, I have noticed how my interaction as an individual with Twitter has changed. When I first created my profile and for some time afterwards, I used my personal handle to express some rather bland opinions, whether it be my critique of last night’s...

How to protect your personal information online

How to protect your personal information online Even if you’ve never bought anything over the net, shared a social media post or signed up for an online newsletter your personal information is out there on the Internet. What’s more, information about you is changing...
How to Influence Google Autocomplete

How to Influence Google Autocomplete

ReputationDefender EMEA Director Tony McChrystal has a wealth of experience in digital privacy, online reputation management, crisis management and public relations. This article will look at Google’s autocomplete feature, exploring different tactics to influence it...

Why Online Reputation Matters

Why Online Reputation Matters

As the Director of ReputationDefender EMEA, Tony McChrystal draws on a wealth of experience of online reputation management, digital privacy, public relations and crisis management. This article will examine the various different ways that information published online...