Frequently Asked Questions
01
What Is Online Reputation Management?
Everyone has an online reputation. Online reputation management is the process of people and businesses taking control of the online conversation, using strategies and techniques to ensure that they are portrayed in a positive light when people search for them online.
04
What Does Online Reputation Management Involve?
Before formulating and implementing an online reputation management strategy, it is crucial to get a ‘lay of the land’, conducting anonymised searches, looking at alternative keywords and sites, and measuring search volume to get a basic understanding of the situation.
One of the most important steps anyone can take in terms of claiming and protecting their online reputation is building their own online presence, setting up profiles and publishing content to ensure that accurate and positive information about them appears first in the search results.
02
Why Is Online Reputation Management So Important?
In an age of ever-increasing digitisation, online reputation management is crucial for both people and business alike, enabling them to take control of the online conversation that surrounds them – eliminating damaging material or forcing it down the search engine rankings – to portray themselves in the best possible light.
03
What Steps Can People Take to Tackle Defamatory Content About Them?
With widespread implementation of social media today, both businesses and people can find themselves the target of online defamation. The first step is contacting the perpetrator directly and asking them to take it down.
If this step is unsuccessful, approaching the website where it is published – or its web hosting company – may be an effective means of getting defamatory content removed, particularly where it violates their terms of service. Alternatively, reaching out to Google and other search engines could lead to the relevant webpage being delisted from their search results.
Services:
Individuals & Professionals
Project the Right Image.
Put your best foot forward by controlling what kinds of information, images and videos appear when people search for your name online.
Bury Negative or Misleading Search Results.
Banish old news, irrelevant information, defamatory attacks or misleading gossip from your search results.
Remove Sensitive Personal Information.
Prevent people-search sites from selling your and your family’s personal information to scammers and hackers.
Small Businesses
Control What Customers Find Online.
Search results are the new first impression. We put you in control of what potential customers find when they type your business name into Google.
Be Found by Local Customers.
Consumers increasingly rely on ‘near me’ smartphone searches to choose local businesses. We can help your business appear in these results.
Executives & VIPs
Curate Your Search Results.
People judge you by what they see online. Our proprietary techniques allow us to change the order of your personal search results, influence search suggestions, and control which images and videos appear.
Change the Online Conversation.
When the news cycle focuses on the wrong story, we can steer the conversation back to more favourable topics, preserving your long-term online reputation.
Protect Your Family’s Privacy and Security.
We can prevent disgruntled ex-employees and criminals from using personal information to locate your and your family’s home addresses or conduct cyberattacks against you.
Large Companies
Align your Search Results with Your Brand.
Our proprietary technologies enable us to control what shows up in your company’s search results. This allows you to create a stable, authoritative presence that matches your brand.
Boost your PR’s Effectiveness.
We promote news that aligns with your messaging, allowing you to get ahead of unfavourable news cycles.
Protect Your Infrastructure from Cyberattacks.
We can remove your executive team’s personal information from the Internet, minimising the potential for spearphishing or other social engineering attacks against your IT infrastructure.
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©Tony McChrystal 2024