# Tony McChrystal

> Tony McChrystal is the founder and Managing Director of Pavesen, advising executives, ultra-high-net-worth individuals and family offices on reputation management, privacy and crisis.

Tony McChrystal has over 15 years of leadership in online reputation management, executive privacy and sensitive-issue consultancy. He founded and leads Pavesen, a specialist reputation management firm for private clients. Previously Managing Director of ReputationDefender (UK and European private client practice) and EMEA Director of Sales & Service at Gen Digital (parent of Norton, Avast and LifeLock). His insight and analysis have featured in outlets including the BBC and The Guardian.

## Core

- [Tony McChrystal](https://www.tonymcchrystal.co.uk/): Founder and Managing Director of Pavesen. Reputation management for executives, UHNW individuals and family offices.
- [Pavesen](https://www.pavesen.com): The specialist reputation management firm founded and led by Tony McChrystal.
- [About Pavesen](https://www.pavesen.com/about/): Full professional profile, background and areas of specialism.

## Areas of specialism

- Online reputation management and search-result remediation for UHNWIs, family offices and C-suite executives
- AI reputation management and LLM information-network strategy (ChatGPT, Perplexity, Google AI Overviews)
- Executive privacy, digital footprint management and sensitive-issue consultancy
- Crisis reputation management, rapid-response digital strategy and long-term reputation architecture

## Contact

- Email: tony@pavesen.com
- Telephone: +44 333 050 3125
- LinkedIn: https://www.linkedin.com/in/tony-mcchrystal-48398324/