Tony McChrystal
As a specialist consultant, Tony McChrystal has driven the creation of advanced reputation strategies and supported the expansion of key digital-risk markets across Europe, advising high-profile individuals and global organisations at the highest level.
Protecting Credibility in High-Pressure Moments with Calm, Informed Strategy
My Story
Guided by Experience. Defined by Discretion.
Tony’s expertise has been shaped by more than fifteen years advising clients across the UK, EMEA, and the US, during which time he held senior leadership roles that placed him at the forefront of reputation recovery, executive privacy, and global digital-risk strategy. These positions exposed him to some of the most complex and sensitive challenges faced by high-profile individuals, including hostile media scrutiny, corporate and political smear campaigns, online crises carrying legal or personal-security implications, and the nuanced demands of globally exposed clients requiring discreet, high-stakes consultancy. His work has also included designing long-term reputation architecture for leaders navigating public transitions, moments of heightened visibility, and situations where digital narratives directly influence personal or commercial outcomes. Recognised by major international outlets such as the BBC, The Guardian, and The Telegraph, Tony is widely regarded as one of the UK’s leading authorities on digital reputation strategy and executive privacy, and his experience now underpins the specialised, human-led approach he brings to Pavesen.
Pavesen — Elite Reputation Strategy for High-Profile Clients.
As Managing Director of Pavesen, Tony leads an elite advisory firm built exclusively for high-profile individuals who require a standard of precision and discretion beyond the capabilities of traditional agencies. Pavesen delivers fully human-led, bespoke reputation strategies, with every case handled manually by an experienced specialist team — never automated and never outsourced. Drawing on deep investigative expertise and years of operational leadership in complex, sensitive online reputation scenarios, the firm offers a level of strategic capability rarely available in the open market. Operating with family-office levels of confidentiality and data security, Pavesen focuses on long-term reputation architecture rather than short-term fixes, creating sustainable frameworks that protect credibility, influence, and legacy. Under Tony’s direction, the firm provides an exceptionally high standard of care and clarity for UHNWIs, political figures, and globally exposed individuals who need a discreet, intelligence-informed approach to managing and defending their digital presence.
Discreet, Personal, and Built for Those Who Need More Than Traditional Agencies
Values
We operate with absolute confidentiality, meticulous attention to detail, and an unwavering commitment to ethical, human-led practice. Every client engagement is tailored, sensitive, and grounded in strategic clarity.
Mission
To give high-profile individuals complete control over their digital presence by delivering discreet, intelligence-informed reputation and privacy strategies that protect credibility, security, and long-term influence.
Why Pavesen
Pavesen serves clients who demand more than conventional agencies. Our work is personal, strategic, and human-led. With 15+ years in high-stakes reputation and privacy, we deliver bespoke solutions for those who require refined, high-trust protection of their narrative and legacy.
Tony McChrystal
Access strategic insights and commentary on my blog