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Expert analysis, real-world strategies, and actionable guidance for protecting high-profile individuals and organisations in an AI-driven worldl.
Social Media in Sports
Social Media, Athletes, and the Cost of a Single Mistake By Pavesen Social media has become one of the most powerful tools available to modern athletes. It allows them to communicate directly with fans, build personal brands, and share professional milestones in real...
Improve your reputation and your career prospects
92 percent of employers/recruiters use or plan to use the internet when researching potential job candidatesThe paper resume has been swapped for your google search results, your employment history and references can be found on Linkedin, your interests and hobbies...
3 Hidden Pitfalls To Watch Out For;
Social media plays a huge role in online reputation management. With so many platforms available from Twitter to Instagram, facebook to Linkedin, their popularity in search results, and how quickly and easily they can spread information make them a powerful tool in...
Personal Brand Management
Personal Brand Management We are all vulnerable to an online attack on our reputations; these attacks may present themselves in different forms but the more exposure we get, the greater the chance it may happen. A person with nothing to lose is not a typical target,...
TalkTalk Cyber Attack
TalkTalk Cyber Attack: ReputationDefender top 5 tips to keep your data safe. Last week communications provider TalkTalk came forward to admit a cyber attack on its website could have led to the theft of private data from it’s UK customer base. The...
The Impact of Social Media on Young People; should social media workshops be part of the National Curriculum?
I would describe myself as an avid social media observer rather than user. Contributing to social media discussions by posting and commenting should be something that we take considerable care over and in no demographic is this more apparent and applicable than...
Tony McChrystal
Access strategic insights and commentary on my blog
